ZHOU Yuanchun is an associate professor and master's supervisor at the School of Economics, Nanjing University of Finance & Economics. She completed his undergraduate studies at Nanjing University and earned her master's and doctoral degrees from Renmin University of China. Her main research interests include resource and environmental policy assessment, environmental behavior analysis, and more. In recent years, she has led multiple projects funded by the National Natural Science Foundation, including general and youth projects, as well as enterprise consulting. She has received backing from the six major talent peak projects in Jiangsu Province. She has authored more than 30 academic papers in reputable journals published in both Chinese and English, and provincial leaders have endorsed the research results.